Promocard just announced the name of the last postcard issued under the Italian version of the Seven Deadly Sins series: ABSOLUT ACCIDIA which is equivalent to the ABSOLUT SLOTH ad. The card will be issued in January 2006.
For those of you who would like to see a list of all the 7 cards incl. collection numbers and Promocard series numbers, please click below for the full story.
Happy New Year to everybody !!!
Here’s the full list:
APRIL 2005:
ABSOLUT SEVEN (this was the introductory card)
Promocard n°5328, Absolut Vodka collection n°297
MAY 2005:
ABSOLUT INVIDIA (Absolut Envy).
Promocard n°5406, Absolut Vodka collection n°300
MAY 2005:
ABSOLUT LUSSURIA (Absolut Lust).
Promocard n°5481, Absolut Vodka collection n°301
AUGUST 2005:
ABSOLUT AVARIZIA (Absolut Greed).
Promocard n°5700, Absolut Vodka collection n°310
SEPTEMBER 2005:
ABSOLUT GOLA (Absolut Gluttony).
Promocard n°5793, Absolut Vodka collection n°311
OCTOBER 2005:
ABSOLUT IRA (Absolut Wrath).
Promocard n°5848, Absolut Vodka collection n°314
DECEMBER 2005:
ABSOLUT SUPERBIA (Absolut Pride).
Promocard n°5927, Absolut Vodka collection n°318
JANUARY 2006:
ABSOLUT ACCIDIA (Absolut Sloth).
Promocard n°6069, Absolut Vodka collection n°321
New version of ABSOLUT RITUAL ad appeared in Greece with name ABSOLUT CHALLENGE. This ad was published in Exodos Magazine (15/12-22/12-2005, Greece). For this information thanks to Themis!
(PR) In February, Tokyo will see the opening of the first ABSOLUT ICEBAR outside of Europe. The project is a collaboration between ABSOLUT, ICEHOTEL and Carrozzeria Japan and the ABSOLUT ICEBAR TOKYO will be located in Nishiazabu/Tokyo.
“Ever since we initiated the ABSOLUT ICEBAR project, Tokyo has been on the top of our list of preferred cities so it is with great pleasure we do this announcement. From an ABSOLUT perspective, the ABSOLUT ICEBAR project is a perfect way of making the creativity of the ABSOLUT brand come to live and invite the consumers to experience it.”, says Michael Persson Global Brand Director for ABSOLUT VODKA.
“We know, from our experiences at ICEHOTEL in Jukkasjärvi, that our concept of working with ice environments are very much appreciated by our Japanese guests and therefore we are especially pleased to now be able to present this unique experience right in the heart of Tokyo”, says Agnetha Lund, Director ICEBAR International.
The new ABSOLUT ICEBAR will host up to 50 guests at a time. As the bar contains an environment of -5 degrees centigrade where everything - from the walls, bar and artwork to the glasses that holds the ABSOLUT cocktails - is made from crystal clear Torne River ice, guests will be provided with specially designed capes and gloves on arrival. The bar is developed according to exactly the same concept, and with the same ice, as the bar at ICEHOTEL in Jukkasjärvi, giving the visitors a chance to experience the icy cool of the Lappish winter throughout the year.”I read a newspaper article about the opening of ABSOLUT ICEBAR STOCKHOLM two years ago at a hotel in Stockholm. It captured my attention and I felt I had to visit it immediately. The beauty and purity of ice inspired my ideas, and also ABSOLUT ICEBAR’s values of originality and authenticity impressed me. I am sure the people of Japan will enjoy the experience of the exclusive trip from Tokyo-metropolitan to Lapland- Jukkasjärvi”, says Minoru Ohba, President for Carrozzeria Japan Co., Ltd.
Significantly, everything in the new ABSOLUT ICEBAR will come from the same source. Purity of quality at origin is essential to ABSOLUT ICEBAR: Just as ABSOLUT produces all it’s vodka in Åhus, southern Sweden, all the ice present at ABSOLUT ICEBAR TOKYO will come from the Torne River, from whose crystal clear ice the ICEHOTEL is also carved.
Notes to editors:
• All the ice in the ABSOLUT ICEBAR will come from the Torne River in northern Sweden. The purity of the water and the freezing process in the river creates the remarkable crystal clear ice. The ice is harvested from the Torne River this winter and is transported all the way to Tokyo for the construction of the bar.
• ABSOLUT ICEBAR can also be found at the world famous ICEHOTEL in Jukkasjärvi in Sweden, as well as in Stockholm (launched in 2003), Milan (launched 2004) and London (launched 2005). The ABSOLUT ICEBAR TOKYO is the first ABSOLUT ICEBAR to launch outside of Europe.
• The partnership between ABSOLUT and ICEHOTEL was brought to international attention with the ABSOLUT VERSACE campaign that was photographed at the ICEHOTEL in Jukkasjärvi in 1994.
• Art plays a prominent part in the ABSOLUT ICEBAR, the head designer at ICEHOTEL will invite different artists to create a series of sculptures from the Torne River ice that will be on display in the stunning place. Twice a year a total new design will be created to ensure the guests an experience that is always evolving.
• The partnership between Swedish premium vodka ABSOLUT and ICEHOTEL was established in 1994 and initiated the exploration for the perfect bar experience. Since then, ABSOLUT has not only shown its presence behind the bar, but in the very design of the bar itself.
• ABSOLUT VODKA is the third largest premium spirits brand in the world and is sold on 126 markets. The head office is located in Stockholm, Sweden, and the production in Åhus, Sweden.
• In 1999 the ABSOLUT TOKYO ad was launched. The advertising campaign has been acknowledged as one of the most successful and creative advertising in the world and was named as one of the 10 best campaigns of the 20th century by American Advertising Age.
ABSOLUT SCROOGE appeared in Entertainment Weekly (12/30/05-1/6/06, USA). For information thanks to Harry.
ABSOLUT RUDOLPH “christmas” ad appeared in Mexican Tavesias magazine (#49).
In Germany the ABSOLUT CITY ATTACK campaing is still running. In last days you could find these ads: ABSOLUT DOM in Der Spiegel (48/28.11.2005, Germany) and Der Spiegel (50/12.12.2005; Germany). ABSOLUT KÖ is inside Maxim (01-2006; Germany).
December 9, 2005:
There is a wide diversity of womens handbags is available in the online stores. You can go to sunglass hut and shop for ladies and gents sunglasses which can be purchased in matching with your handbag or party costume. Not just sunglasses and handbags, men and women watch stores are also online. The best advantage of online shopping is that you can buy women and men’s shoes as well as other accessories from the comfort of your home.
Fame Cards in Bulgaria advised that two new postcards have been distributed.
- ABSOLUT FREECARDS (pictured) and
- ABSOLUT SEASON
In December, Promocard in Italy will distribute five new postcards:
- Absolut Superbia (Promocard n°5927, Absolut Vodka collection n°318)
- Have an Absolut Ball (Promocard n°5928, Absolut Vodka collection n°319)
- Absolut Tradition (Promocard n°5992, Absolut Vodka collection n°45 new edition)
- Absolut Christmas (Promocard n°5991, Absolut Vodka collection n°320)
- Absolut Collection 2005 (Promocard n°5996, Absolut Vodka collection n°321)
“Superbia” is the Italian word for “pride”. This card is the penultimate issue under the Italian version of the seven deadly sins.
Have an Absolut Ball and Absolut Tradition have already been issued before by Promocard (with Absolut Vodka collection n° 192 and 45, respectively).
Absolut Christmas is equal to the Absolut Joy postcard issued already twice before.
Absolut Collection 2005 is Promocard’s summary of all Absolut Vodka postcards issued this year. A similar year-end overview has been issued since 2000.
Some of you may have lost the overview on the Edgar cards issued this autumn.
This is to provide you with a short summary of all the cards we know of incl. a short description of the background of the cards:
#7641 - Hamburg only - Absolut St. Pauli
-> equal to Absolut Party as St. Pauli is the party and red light district of Hamburg.
#7642 - Munich only - Absolut Wies’n
-> equal to Absolut Munich. “Wies’n” is the Bavarian expression for the Oktoberfest.
#7753 - Cologne only - Absolut Dom
-> two Absolut Vodka bottles next to each other representing Cologne’s famous Cathedral.
#7754 - Düsseldorf only - Absolut Aquazoo
-> equal to Absolut Treasure. “Aquazoo” is the aquarium zoo in Düsseldorf.
#7755 - Hamburg only - Absolut Steife Brise
-> equal to Absolut Chicago. “Steife Brise” is an expression for heavy, cold wind.
#7756 - Munich only - Absolut Föhn
-> equal to Absolut Chicago. A “föhn” is a warm wind phenomenon (see article dated Oct 14).
#7757 - Cologne only - Absolut Bermudadreieck
-> equal to Absolut Valentine. “Bermudadreieck” is an area in Cologne with many gay bars, discos, etc.
#7758 - Düsseldorf only - Absolut Immermannstr.
-> equal to Absolut Tokyo. Around the “Immermannstrasse” in Düsseldorf you’ll find many Japanese shops, restaurants, etc.
#7759 - Hamburg only - Absolut Schanze
-> equal to Absolut Piercing. “Schanze” is a hip area in Hamburg with many young and extravagant inhabitants.
#7760 - Munich only - Absolut Maximilianstr.
-> equal to Absolut VIP. “Maximilianstrasse” is the most exclusive shopping street in Munich.
#7761 - Cologne only - Absolut Alaaf
-> equal to Absolut Incognito, issued for the start of the Carnival season
#7762 - Düsseldorf only - Absolut Helau
-> equal to Absolut Incognito. “Helau” is the cry-out of the Düsseldorf Carnival.
#7763 - Hamburg only - Absolut Kiez
-> equal to Absolut Accessory. “Kiez” is a German word for the red light district area. It is common opinion, that most pimps and prostitutes walk around with dangerous dogs to protect themselves and to keep the area “safe”.
#7764 - Munich only - Absolut Kitz
-> equal to Absolut Wonderland. Munich is very close to Kitzbühel in Austria, a great winter sport location.
#7765 - Düsseldorf only - Absolut Kö
-> equal to Absolut Mobile. Königsallee is the most exclusive shopping street in Düsseldorf. People tend to walk around with bags of expensive shopping designers to show (or pretend) that they can afford to shop in local shops.
#7766 - Cologne only - Absolut D’dorf
-> equal to Absolut Envy. Cologne and Düsseldorf have kind of a love-hate relationship.
Still expected to be issued by Edgar in the near future is:
#???? - Hamburg only - Absolut Pegel
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