October 20, 2009 The Flavor of the Tropics limited edition

Absolut vodka has launched a new limited edition, Flavor of the Tropics, at the TFWA World Exhibition in Cannes. The new product will be exclusive to the global duty-free channel and will be launched in Europe and the Americas in January 2010 and rolled out to the rest of the world in February.

The Flavor of the Tropics variety features the natural sweetness of orange, mango, lychee and melon, with noted of pineapple and berries, and comes in a collector’s bottle with bright orange and deep red highlights. The new Absolut flavour will be supported by a full-scale marketing campaign including advertising, in-store activities and tastings, moving media and installations.

The Absolut Company global travel retail director Anders Olsson said: “We are extremely excited about this unique launch. It’s the first time that we have the privilege of introducing a brand new, innovative flavour exclusively to our travelling consumers, who are always on the lookout for something new and thrilling—something that can’t be found back home. For a leading edge, creative brand such as Absolut, it’s crucial that we always have something to offer to meet and surpass these challenging demands—something new and fresh and unexpected.” (source:  dfnionline.com and Regis Forum)