March 15, 2009 Absolut Vodka Introduces “Recognize The Moment”

Absolut Vodka has launched Recognize the Moment, a responsible drinking campaign that goes one step further than simply telling adult consumers it’s important to drink responsibly. Through interactive mobile, video and social networking channels, Recognize the Moment gives consumers easy-to-use tips and tools they need to make responsible decisions–if, and when, they choose to consume alcohol.

“Promoting the responsible consumption of alcohol is of paramount importance to Absolut Vodka,” said Ketil Eriksen, CEO of The Absolut Company, owned by Pernod Ricard. “By leveraging the innovative nature and iconic influence of the Absolut brand, we believe that we can help consumers think about responsible drinking in a truly unique way.”

Legal drinking aged consumers are encouraged to visit the Recognize the Moment Web site – – to send themselves a personalized text message reminder to consume responsibly; become a fan of Recognize the Moment on Facebook and poke their network of friends with a reminder to enjoy with Absolut responsibility; scan the video library to watch testimonials from individuals around the country, and read data compiled from several expert organizations about moderate drinking standards in countries across the globe, and the influence of physical characteristics on how alcohol can affect them.

“Drinking responsibly is about being cognizant of the moment in time when you have a choice to make, and being prepared to make a responsible decision,” said Tim Murphy, Vice President of Marketing for the Absolut brand and vodka portfolio in the US. “Through Recognize the Moment, we’re using new media to provide people with information, tips and tools so that if they chose to consume alcohol, they can do so with Absolut responsibility.”

“Recognize the Moment” is the latest demonstration of Pernod Ricard’s commitment to responsible alcohol consumption. In August, 2007, the company’s US subsidiary, Pernod Ricard USA, launched “Accept Responsibility,” a comprehensive initiative addressing three critical alcohol issues – drunk driving, underage consumption and binge drinking.

The Accept Responsibility campaign, which includes a website––encourages individuals to accept responsibility for their decisions by highlighting common excuses used to justify irresponsible alcohol consumption.

35 Responses to “Absolut Vodka Introduces “Recognize The Moment””

March 17th, 2009 at 5:03 am Jane Wesley Says:

Check out this great online store for Absolut Vodka ads, old and new campaigns. There’s a great selection and the prices are reasonable. ADFACTORY.ECRATER.COM

US weekly –march 31 issue has ABSOLUT MANGO ad

Nice and Well written press release

I like this website pretty much. Great info. Hi and thanks for the web blogs.

Our website is No. 1 in Content Writing and Blog Writing. You can also hire us for ebook writing, ghost writing, white paper writing & SEO content writing.

Accounting Thesis Help Finance Homework and Project of financial management Accounting Thesis Help Accounting is an academic discipline that has many different concepts.

Our website is number in HR Assignment Help & homework help. This is preferred destination for various students to get their HRM assignment done.

Another incredible post, I value all the work you put into this site, assisting others with your fun and inventive works.

I cherished the way you talk about the point awesome work much obliged for the share Your useful post.

Many people are searching for free amazon gift card code generator that generate a codes which is redeemable at amazon store.

This site and the resources you provide is really nice keep it up.

I love this nice information dear.

fabulous, Thanks for sharing such amazing post. Download showbox for android from our website. Best movie streaming app.

I appreciated the way you discuss the point amazing work thankful for the share Your valuable post. Many individuals are hunting down free amazon blessing card code generator that create a codes which is redeemable at amazon store.

Look at this incredible online store for Absolute Vodka advertisements, old and new battles. There’s an extraordinary choice and the costs Essay Service are sensible. I valued the way you talk about the point astounding work appreciative for the share Your important post.

nice post very good experience for me i read 1st time any article

Excellent and nice article. when user want to get important information then visit our site.

This article was really informative. Thank you for providing it.

innovative post with great information, i like it very much

i hope you continue posting new stuff. love your posts

Thanks for sharing such amazing post.

Hi there friends, good paragraph and nice arguments commented here, I am actually enjoying by these.

This is great information for students. This article is very helpful i really like this blog thanks. I also have some information relevant for online dissertation help.

by visiting this site I found cool stuff here keep it up.

They are not able to finish the writing assignments on time. For some students, writing any writing assignments is able to waste their time

This a good way to appreciate the teacher as they put their efforts to train students. UK dissertation Writers appreciates the teachers.

Our website is No. 1 in Content Writing and Blog Writing. You can also hire us for ebook writing, ghost writing, white paper writing & SEO content writing.

We provide best quality supply chain management assignment help for students in US, UK, Canada, and Australia at an affordable price. We have professional experts who write assignments for students in their given format. Assignments delivered will be 100% plagiarism free and will be delivered within the due date.

Bookkeeping Thesis Help Finance Homework and Project of money related administration Accounting Thesis Help Accounting is a scholastic teach that has a wide range of ideas.

The leading assignment help UK firm offers state of the art services to its clients with a promise of delivering all the required work well within the deadline.

Hi buddy, your blog’ s design is simple and clean and i like it. Your blog posts about Online writing Help are superb. Please keep them coming. Greets!

I am certain this post has offered me some assistance with saving numerous hours of perusing other related presents just on find what I was searching for. Much obliged!

I genuinely appreciated understanding it. Sitting tight for some more incredible articles like this from you in the nearing days

This is really great work. Thank you for sharing such a good and useful information here in the blog for students.

Leave a Reply



Buy Absolut Books with worldwide free shipping!

News archive