I like the way the “In An Absolut World” campaign continues. It’s getting more complicated and complex than I would expect one year ago. Just watch this film and other ones at http://liveearth.absolut.com.
The films are directed by many of the industry’s most prominent filmmakers and range from factual and dramatic to fictional and comedic. These short movies are available online and some have been shown in film festivals. They came about to raise awareness and call for action to solve our climate crisis. In An ABSOLUT World they would not be necessary, but by working together we can make a difference.
Anyway, did you see this IAAW site? :)