February 25, 2008 In an Absolut world, true taste comes naturally

There are new Absolut ads! Absolut Citron ad can be found in Entertainment Weekly (February 26 issue). And there is one more in the same style. Absolut Pears. These ads should be printed in US Weekly, Details and ESPN Magazine.

Dubbed “Streams,” the new TV and print campaign, per TBWA\Chiat\Day, New York, plays all-natural ingredients in the Swedish brand’s product nine flavored vodkas. Pear, mandarin oranges, peaches and lemons are among the of the ads which show colorful streams flowing by the featured ingredient. Tag: “True Taste Comes Naturally.”

“The campaign is designed to showcase the real fruit flavor inherent in all of our flavored vodkas,” said Ian Crystal, brand director, in a statement.

The TV spots begin airing March 10 on FX, E!, Spike, A&E, Comedy Central and Logo. An international version of the campaign, dubbed “Dissection,” launches in the spring season with TV and in-cinema spots running across markets in Germany, the United Kingdom and Mexico.