May 14, 2005 May 14, 2005 New TV and printed ads in Greece
TBWA Athens, in collaboration with Amvyx A.E. and KiNO, created and present the new Greek television campaign for the Absolut Vodka. The two new television spots in duration of 22 seconds, that constitute the television expression of campaign (Absolut Night-In 730kB and Absolut Night-Out 700kB), show us - from the point of view of the famous vodka - the qualitative characteristics of ideal nightly amusement, either in the house or in a bar.
These characteristics are focused in the group of friends, which even though it maintains the variety of characters, personalities and opinions (which becomes obvious from the different style of the clothes), at the same time it maintains its cohesive bonds through the mirth, the communication and the search of excuse and time for friendly, Absolut amusement.
Thanks to the information sent by Themis from Greece I was able to search the internet and find these tv ads to download so just click on the links in this article and enjoy them. Themis also sent me information that Absolut Night Out was made as a printed magazine ad too. It can be found in BHMagazino (a weekly Greek magazine which comes free with the newspaper TO BHMA every sunday) on 8th of May 2005. The ad can also be found in the latest issue of Athinorama magazine in Greece.
Update May 17, 2005: I had to remove the links to local mirror of TV ads to download becuase I was asked to do that by the Kino company. Anyway you can find these ads on their website here.
