New artist project by Absolut is here. It is called ABSOLUT LOMO and it was just announced in latest issue of Absolut Vodka newsletter. I had a chance to see images from this series few weeks ago and after lots of months I am happy again. These are the Absolut ads I like and these are really reflecting Absolut’s originality. Find out more on absolut.com/lomo. I hope we will find these (probably two page?) ads in magazines as soon as possible.
There are two new ads from the series of the latest USA ads. First one is called “When Life Hands You Lemons, Put Them In The” and can be found in US Weekly magazine - November 13th issues.
Second one is called “Even Without The Name You Know It’s The” and can be found in OUT magazine - December issue. For information and scans thans to Dean.
Swedish state-owned spirits and wine company Vin&Sprit has pulled an ad that marketed its best-selling brand Absolut Vodka in Germany over concerns it could be “misunderstood,” the company said Wednesday.
Billboards in the ad campaign in Hamburg, northern Germany displayed traces of red lipstick against a white background, with the slogan “Absolut Herbertstrasse.”
Although the Herbertstrasse in Hamburg’s red light district is well-known for its sex trade, Absolut Vodka mangement said the company had not linked that street with the sex trade, but rather that it was a well-known tourist site.
Stockholm daily Dagens Nyheter reported on the campaign in its Wednesday edition, and reactions flowed during the day. Among those who questioned the campaign was the Equal Opportunities Ombudsman.
Ombudsman Claes Borgstrom sparked a heated debate earlier this year when he called for Sweden to boycott the World Cup finals in Germany over fears that prostitution and trafficking of women for sexual purposes would surge during the event - those fears later proved unfounded.
Sweden enacted a law in 1999 which makes it a criminal offence to purchase sexual favours. Swedish law does not punish the prostitute who offers these services.
ABSOLUT VODKA is happy to announce the launch of its new pear flavored product: ABSOLUT PEARS. The new premium vodka is available to consumers in the US by January 2007, and in Global Travel Retail on May 1, 2007.
ABSOLUT PEARS has a fresh delicate taste of mellow pears and a long fruity aftertaste. As with all members of the ABSOLUT VODKA family, it is made from all natural ingredients and contains no added sugar or sweetener.
“It is always exiting to be the first to venture into a new flavor segment, as we are with ABSOLUT PEARS,” The number of vodka launches continues at the same speed it has had in the last five years, making the flavor segment the fastest growing in the US. With ABSOLUT PEARS we continue to secure our position as the leader of the segment, not only because it is the first pear flavored vodka, but because of our position as the leading premium brand in the flavored vodka segment,” says Eva Kempe-Forsberg, Vice President Marketing at V&S Absolut Spirits in Stockholm.The ABSOLUT PEARS bottle design is elegant, with soft, subtle lines that complement the fruit. The organic pear shape is incorporated into the design and underlines the sensual personality of the fruit and the product.
In the print launch campaign for ABSOLUT PEARS, an age-old truth is being challenged in a typical ABSOLUT tongue-in-cheek tone of voice; the ad show a green snake wrapped around an ABSOLUT PEARS bottle. A pear shaped silhouette is clearly visible on the snake and the headline reads: “The New Temptation”.
“Pears are naturally more tempting than the traditional apple – they are delicate, soft and unique. Only in season for a few months of the year. Who can resist a perfect Anjou pear?” says Kempe-Forsberg.
Kempe-Forsberg continues: “There is a creative heritage within ABSOLUT VODKA that is as old as the brand itself. It was this heritage that first inspired us, in 1988, to introduce ABSOLUT CITRON at a time when no one had thought about flavored vodkas. With ABSOLUT PEARS, we continue this heritage and we have a strong launch planned where all the elements, from the bottle design, via the vodka itself, to the accompanying advertising campaign, complement each other perfectly. I am really looking forward to see the roll-out.”
Every last year Absolut presented new flavored vodka in their family. What about year 2007? Could it be ABSOLUT PEARS? Bengt from Sweden pointed me to the Oregon Liquor Control Commission where you can find this PDF where you can read about ABSOLUT PEARS. What do you think?
Do you want to have a big Absolut Vodka party? Maybe you are the right one to buy magnum pack of Absolut Vodka. Since October 02 Absolut started to sell big bottle of Absolut Vodka in 1500ml version. Enjoy ;)
In last post I told you about ABSOLUT THESSALONIKI ad from Greece. Today there we have a picture of this ad so you can see it :) For scan thanks to Themis.
The ABSOLUT THESSALONIKI ad has been published in Greece as a magazine ad. It has been published in some magazines that are included in local newspapers (I don’t know which onces) and it can also be found in magazine EIKONES (=icons), the magazines which comes with the sunday newspaper “TO ETHNOS” issue 17/09/2006. In this issue of EIKONES there is also an article about the Absolut Cities Campaign and can also be found Absolut Tokyo ad (1/4 of a page), Absolut Auckland (1/8 of a page) and Absolut Vienna (very very small).
The ABSOLUT THESSALONIKI ad shows the Aristotelous Square, the central square of Thessaloniki, where all the best cafes are. It is a skypicture of the Aristotelous Square. As the article sais, there has been no digital correction of the picture. The Aristotelous Square naturally shapes an Absolut bottle.
ABSOLUT NORDLICHT is another ad from latest ABSOLUT VODKA campaign in Germany. It is the same image like ABSOLUT STAR. This ad appeared in magazine PRINZ Hamburg (October 2006, Germany). So this is the first ad found in magazine. Which one will be next? :)
Sounds like a miracle after all those months without any interesting ad that in Germany there will be 20 new ads. Maybe you remember the last year’s campaign called “ABSOLUT CITY ATTACK” when 17 ads with local context appeared in all around Germany.
This year the ABSOLUT CITY ATTACK campaign continues with new ads. All ads will be based on old classic Absolut ads and only the name of these ads will be changed to reflex local German themes. Campaign will run between September 18 - December 30. All ads will be placed on “citylights” but these ads should appear in German lifestyle magazines too!
First ads started to appear in big German cities. First of them is called ABSOLUT BUSSI BUSSI and is based on the ABSOLUT VALENTINEad. Bussi Bussi is the local wording for a snobish greeting with two kisses. This ad appeared all around Munich on citylights. Another new ad is called ABSOLUT ENGLISCHER GARTEN(means English Garden and that’s the name of the largest park in the city, in the heart of Munich). This ad can be found on EDGAR freecards with number 8739 which are available in Munich (Munchen). Another freecard with number 8754 is called ABSOLUT GOLDELSE and this card can be found in Berlin.
It’s just a matter of time when first ads will be found in magazines. For all these information thanks to Robert and Peter.
